Affinion Insurance Solutions Announces Record Marketing Results in 2017, Fueling Credit Union Growth
STAMFORD, Conn., March 14, 2018 -- Affinion Insurance Solutions, a service of Affinion Benefits Group, a leading third-party agent, administrator, marketer and data analytics provider of AD&D and other insurance products that provide security for customers and offer incremental touchpoints for our clients, announced record marketing results in 2017. Affinion, working with its partners, brings its analytics and leading marketing capabilities to credit unions and their members. In 2017, Affinion's marketing investments delivered strong growth for their credit union clients providing 750,000 new credit union members with valuable insurance coverage.
"We believe in the continued growth of credit union membership and the strong affinity members have with their credit unions," said Robert Dudacek, president of Affinion Insurance Solutions. "What sets us apart from competitors is our advanced marketing analytics and data driven marketing capabilities that allows us to deliver the most impactful marketing while also coordinating and collaborating with our partners to best leverage and amplify our partners' brands."
Affinion Insurance Solutions provides credit unions with products and programs that strengthen customer engagement, increase brand loyalty, and generate a predictable and sustainable source of non-interest income. With a focus on driving customer and client experience and a dedicated and innovative team that is constantly challenging the status quo, Affinion Insurance Solutions has secured its position as an industry-leading administrator of insurance for over 45 years. The company serves 3,000 financial institutions and 19 million insureds.
"Affinion continues to show they are committed friends to the credit union community," said Randy Salser, NAFCU services president. "We are grateful for that commitment and dedication to NAFCU and credit union members all over the country."
Affinion's marketing efforts were recognized last year at the annual Professional Insurance Marketing Association (PIMA) Mid-Year Meeting and Trade Show where the company earned two awards. The company's personalized video marketing strategy earned the gold award in the E-Commerce Website category and the company's direct-to-consumer information package won the bronze award in the Single Channel Marketing category. The PIMA Marketing Methods Competition presents awards for direct marketing efforts that produce measurable results and display best-in-class creative strategies.
Affinion offers a robust suite of products comprised of Simplified Issue Term Life, Graded Whole Life, Hospital Accident Plan, Recuperative Care Plans, and Accidental Death and Dismemberment (AD&D), all of which are backed by top-rated carriers.
About Affinion Insurance Solutions
An industry pioneer with over 45 years of experience, Affinion Benefits Group ("Affinion Insurance Solutions") is a leading provider of marketing and insurance administration expertise to financial institutions and other partners. Affinion Benefits Group founded the customer appreciation program in 1979, which is widely marketed today, to provide a "thank you" benefit that enhances loyalty with financial institutions and provides valuable coverage for their consumers. Today, they are committed to delivering optimal marketing and industry-leading response rates with strong insurance carrier partnerships and a robust product suite. Affinion Insurance Solutions is the brand behind their clients' brands, enhancing partners' customer affinity through relevant products and creative direct marketing strategies. These solutions work together to strengthen consumer engagement, increase brand loyalty, and generate predictable and sustainable non-interest income for their clients. Products include Accidental Death & Dismemberment, Simplified Issue Term Life, Graded Whole Life, Hospital Accident Plan, and Recuperative Care Plans. For more information, visit http://www.affinioninsurancesolutions.com.
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