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Credit union leaders at NAFCU's CEOs and Senior Executives Conference Wednesday received a Washington and Industry Update from association President and CEO Dan Berger and were briefed on what they need to craft a memorable member service experience at their credit union.

"This conference is all about providing credit union leaders with new techniques and strategies to grow their institutions so they can continue serving their members," said Berger. "Credit union CEOs and senior executives are facing mounting competitive and regulatory challenges; this conference helps them stay updated with these current activities while maintaining a unique focus on growth."

During his Washington and Industry Update, Berger discussed the latest challenges facing the credit union industry and NAFCU's ongoing dialogue with lawmakers and regulators, including the NCUA and CFPB, as well as the current administration.

Mike Walsh, a futurist, innovation and technology expert, and CEO of Tomorrow, delivered a keynote address discussing the scientific breakthroughs, emerging technologies and disruptive business models that attendees can use for their organizations. Walsh also gave critical tips on how credit unions can reinvent their current strategy in order to produce successful results. Walsh's keynote was sponsored by Triad Financial Services.

Following Walsh's presentation, John Cashion, corporate director of culture transformation for the Ritz-Carlton Leadership Center, discussed how attendees can craft a memorable member service experience at their credit union. Cashion emphasized the importance of having a written customer service strategy as well as three steps that will lead to an improved member service experience.

Today, attendees will learn:

• new, emerging trends affecting the credit union industry;
• how credit unions can leverage artificial intelligence and learn more about biometrics;
• current trends for credit unions in the auto lending space; and
• how credit unions can monitor rising interest rates and critical economic developments.   

The conference concludes tomorrow with a closing keynote from leadership guru John Spence who will discuss the top six attributes that all credit unions need to excel in today's marketplace.

NAFCU's 2018 CEOs and Senior Executives Conference signature sponsor is Allied Solutions.

A complete schedule of events can be viewed online. For up-to-the-minute information on the conference, follow the #CreditUnionExecs hashtag on Twitter. Next year, the CEOs and Senior Executives Conference will take place May 1-3, in Key West, Fla. Check out more information here.