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March 5, 2014- Creative methods on how to approach change, mergers, maximizing an organization's bottom line and innovative technology solutions for credit unions were presented to attendees Tuesday during NAFCU's 2014 Strategic Growth Conference in Venice Beach, Calif.

Tuesday's program kicked off with Lisa Bodell, award-winning author of the book "Kill the Company." Bodell provided a keynote message titled "Disrupt the Status Quo and Start an Innovation Revolution," where she discussed ways to develop innovative approaches to change within the credit union. Among these is learning how teams can actually do less to achieve more.

Also during Tuesday's program:

• Loretta Dodgen, managing partner of Human Capital Solutions Group, spoke about the reasons behind credit union mergers, such as regulatory pressures and whether a credit union should rebrand or not rebrand.

• Tim Harrington, CPA, author, consultant and national speaker of T.E.A.M. Resources, talked about innovative ways of delivering services, such as via smart phones.

• A peer panel discussion led by Mark Hudzik, CDO of Member One FCU and Kerry Smith, vice president of lending of Nymeo Federal Credit Union, addressed ways to grow a credit union through non-interest income.

Attendees also visited the Business Solutions Showcase, whichfeatures cutting-edge solutions to build credit union services and product development programs.

Today's program includes a half-day workshop on reengineering the credit union's web portal into an ecommerce site. NAFCU Director of Regulatory Affairs Michael Coleman will also provide attendees an overview of regulations, such as CFPB's qualified mortgage rule and NCUA's final derivatives rule, and their impact on credit union growth.

The conference runs through Thursday, March 6, at the Marina del Rey Marriott and is open to NAFCU members and nonmembers.