Garis tells CUs to 'revolt against routine'
Marketing and innovation guru Dustin Garis shared ways credit unions can strengthen their brand during Thursday's keynote session at NAFCU's Annual Conference and Solutions Expo in New Orleans. A clear theme of Thursday's sessions was better engaging members through new approaches and technologies.
Garis, known as the "Indiana Jones of Marketing" because of his non-traditional approach to innovation, talked about the importance of experiences over "stuff" in today's society. He is part of a movement, LifeProfit, that encourages people to "revolt against the routine" and do something different – even if it's as small as taking a different route to work or ordering something new at a favorite restaurant.
Attendees also reviewed case studies of some of the most innovative brands that are embracing the experience revolution and left Garis' keynote with strategies to keep members and employees engaged with their credit union brand.
Ahead of Garis' keynote, Rahm McDaniel of Q2 Open told the Annual Conference crowd that convenience is among the most important factors to consumers today. Among the fintech companies that are doing well building their consumer base because of convenience, McDaniel highlighted Qapital – an app that helps users save – and argued that credit unions could be strong competitors in this space because of the interest rates they could offer on the savings accounts.
Other sessions offered Thursday to help credit unions bolster member engagement included:
- Day in the Life of a Cardholder: Worldpay's Melissa Kopp doubled-down on the importance of convenience, highlighting a number of mobile apps that allow consumers to pay for things easier and build rewards. She posed questions for credit unions to consider as they look to strengthen their member relationships.
- Listen by Design: Pete Jentz from Securian Financial encouraged credit unions to develop products based on what members want and offered ways to get their feedback. He offered situations to help think through the process of developing a product for certain segments.
- Driving Non-Interest Income with Digital Engagement: Jeff Chesky from Insuritas explored how credit unions can use data and analytics to create more targeted and personalized member offers. With this information and strategy, credit unions can then create personalized landing pages to drive members to certain products and services.
- Tech Trends Shaping Credit Unions: With only room for standing, David Faleski from Coastal Credit Union revealed the tech trends that are impacting credit unions. He explained different types of data, new tools and more during the breakout session.
- Securing Partners for Digital Disruption: LendKey's Christian Widhalm looked at how fintechs are disrupting various industries and how credit unions can work with them to improve their products and services. Widhalm offered pros and cons of different partnerships, legal concerns and ways to mitigate risk.
NAFCU's Annual Conference and Solutions Expo, sponsored by Mastercard, concludes today. For up-to-date coverage of the conference, follow #NAFCUAnnual on Twitter.
Next year's event is scheduled June 23-26 in Vancouver; register now and save $200 with code VANCOUVER. Code expires July 19.
Add to Calendar 2020-07-09 14:00:00 2020-07-09 14:00:00 Cannabis Banking Issues The cannabis industry continues to pose a fascinating mix of competing opportunities and risks – particularly from an anti-money laundering (AML) perspective. Changing societal opinions and business opportunities can conflict with daunting legal landscapes and a spectrum of potential risks. Navigating the AML risks can be particularly difficult. Key Takeaways Review the current status of cannabis and hemp laws: the state vs. federal regimes Discuss recent enforcement actions involving cannabis Understand how to manage the specific AML risks presented to credit unions Walk through possible legislative reform for cannabis and financial services Register Now For On-Demand Access$295 Members | $395 Nonmembers (Additional $50 for CD)One registration gives your entire credit union access to the on-demand recording until July 9, 2021.Already registered? Go to the Online Training Center to view live. Who Should Attend? NAFCU Certified Compliance Officers (NCCOs) NAFCU Certified Risk Managers (NCRMs) Compliance staff Risk staff Audit staff Legal staff Education Credits NCCOs will receive 1.5 CEUs for participating in this webinar. NCRMs will receive 1.5 CEUs for participating in this webinar. NCBSOs will receive 1.5 CEUs for participating in this webinar. CPA credit information is below; recommended 1.5 CPE credits. CPA Certification Credit Information Reviewer: Josie Collins, Associate Director of Education, NAFCU Learning Objectives: Review the current status of cannabis and hemp laws: the state vs. federal regimes. Discuss recent enforcement actions involving cannabis. Understand how to manage the specific AML risks presented to credit unions. Walk through possible legislative reform for cannabis and financial services. Program Level: Basic Prerequisites Needed: None Advance Preparation Needed: None Delivery Method: Group Internet-Based Recommended CPE Credits: 1.5 credits Recommended Field of Study: Regulatory Ethics - Technical National Association of Federal Credit Unions (NAFCU) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. Learn more. About Our Webinars Our webinars are streamed live from NAFCU headquarters near Washington, D.C. Your audio/video feed of the presenters includes presentation slides and downloadable handouts. You can easily submit your questions to the presenters at any time during the live broadcast, with no dialing over the phone! The audio and video stream directly through your computer. Web NAFCU email@example.com America/New_York public
Credits: NCCO, NCRM, NCBSO, CPE
Add to Calendar 2020-07-08 11:00:00 2020-07-08 11:00:00 NAFCU Roadshow: Issues Facing Wisconsin & Illinois Credit Unions During COVID-19 Please join us on Wednesday, July 8 at 11:00 a.m. ET (1:00 p.m. CST) as we host a special webinar for Wisconsin and Illinois-based credit unions. During the webinar, NAFCU President and CEO Dan Berger will discuss what credit unions should expect in the coming months amid the COVID-19 pandemic and what NAFCU is doing to help credit unions during this difficult time. COVID-19 isn’t stopping NAFCU from what we do best; engaging with credit unions. Key Takeaways Review the Small Business Administration’s Paycheck Protection Program; Discuss regulatory relief; Learn more about what’s happening on your behalf in meetings with the NCUA and CFPB; Walk through market specific performance trends; And more! Note: The information in this webinar is tailored to Wisconsin and Illinois-based credit unions. Register Now For On-Demand AccessRegistration is complimentary, but you must register to attend.One registration gives your entire credit union access to the on-demand recording until July 8, 2021.Already registered? Go to the Online Training Center to view live. Who Should Attend? Wisconsin and Illinois-based credit unions Education Credits This webinar doesn't qualify for any continuing education credits recognized by NAFCU or NASBA. About Our Webinars Our webinars are streamed live from NAFCU headquarters near Washington, D.C. Your audio/video feed of the presenters includes presentation slides and downloadable handouts. You can easily submit your questions to the presenters at any time during the live broadcast, with no dialing over the phone! The audio and video stream directly through your computer. Web NAFCU firstname.lastname@example.org America/New_York public
Program underwritten by Franklin Madison
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