Supporting Business Members Beyond COVID-19

July 28, 2020 | 2:00 PM EST

CUs Rally for Community Businesses - Supporting Them Through the Crisis

Watch On-Demand Now

About The Webinar

CUs Rally for Community Businesses - Supporting Them Through the Crisis

Did you know that 21% of US Consumer Debit Cards are used for business spending? The small business segment is vital to our communities, and represents a major collaboration opportunity for CUs.

In this webinar, we will discuss recent trends that small businesses are experiencing during COVID-19. We will also focus on overall small business needs and pain points and opportunities for credit unions to help them through the pandemic and on to growth.

Key Takeaways

  • Market updates and the COVID-19 impact to small business 
  • Knowing and serving the unique needs of your existing and prospective small business members
  • The importance of segmentation 
    • By consumer vs. small business
    • By vertical (professional services, retail, etc.)
  • Unlocking revenue potential for both the institution and their members with small businesses

Watch the Webinar On-Demand

Presented By

Ginger Siegel
Ginger Siegel

North America Small Business Lead | Mastercard
Ginger Siegel is the North America Small Business Lead for Mastercard. Most recently she was a leader in the Financial Services group at Deloitte where she was a member of the highly ranked Payments Practice with a focus on Fintech and Bank Partnerships and Small Business and Commercial Banking opportunities in the areas of strategy development, process design and operation model transformation.

Ginger brings 30 years of industry leadership experience as an executive at large multinational and regional banks in the areas of Small Business, Business Banking and Retail with a focus on Strategy and Execution, Payments, Treasury Management, Sales Force and Branch Optimization and Revenue Growth. In addition to roles such as National Business Banking Director at Citigroup, she built out the Small Business branch strategy for SunTrust’s 1500 branch network and led Treasury Management in the Business Banking space at PNC.