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Buying a car can be stressful. TrueCar’s mission is to reinvent the car buying experience through truth and transparency. We are a data company that studies millions of purchase transactions every year. 

We show your members what others paid for the car they are considering and then connect them with our nationwide network of 10,000+ dealers who provide upfront pricing on the vehicles they offer. 

In a matter of seconds through a co-branded site, we help your members feel confident that TrueCar Certified Dealer prices are honest and fair. Our co-branded service also allows you to immediately understand when a member is in market for a car allowing you to have conversations about financing and other products or services offered by your credit union. That is why over 130 credit unions have partnered with TrueCar!

Watch the short video, the Future of Car Buying is Here, and contact us to learn more about how your members can benefit from this service.


Click here to watch the presentation in a new window 

Car Buying Service benefits for you and your members

Partnering with TrueCar gets you more than a platform that delivers a transparent and anxiety free car buying service, it also gets you access to turnkey solutions and customized programs. We provide marketing insights from the data we are constantly analyzing, allowing you to develop and create an engaging auto program and arm you with necessary marketing materials, such as web banners, emails, and staff incentives to help promote the service. 
Our proven success increasing auto loans for our partners through our certified dealers and our auto loan discount programs, coupled with our customized credit card acquisition offers, helps align your product goals with the car buying service.
To learn more about TrueCar’s car buying service, our turnkey solutions and customized promotional programs, contact your Partner Development Manager, Alex Young.

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About TrueCar
TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, gives consumers transparent insight into what others paid and access to guaranteed savings off MSRP from TrueCar Certified Dealers. TrueCar’s network of more than 10,000 trusted Certified Dealers is committed to providing upfront pricing information and a hassle-free buying experience. TrueCar powers car-buying programs for some to the largest membership and service organizations, including AARP, American Express, AAA and USAA. For more information, visit to

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Educational Resources

  •  2016 Automotive Industry Outlook (Webinar)
    Auto lending is a cornerstone for all credit unions and understanding the current market and what may happen in the future can help you prepare your credit union for success. Learn more about how this record breaking year in automotive may impact your credit union and your members.

View All Educational Resources


Alex Young
Partner Development Manager