08-EF-2: FTC: CAN-SPAM Act Implementation

The enactment of CAN-SPAM made certain types of electronic mailing practices illegal. CANSPAM prohibits sending commercial emails with false or misleading headers, “from” line information, or subject headings. It also requires that commercial emails allow a recipient to “opt out” of receiving future emails. CAN-SPAM further requires that commercial emails contain disclosures informing the recipient that the message is an advertisement or solicitation, the recipient may “opt out,” and a valid physical postal address of the sender.

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