The FTC recently approved four new rule provisions under the CAN-SPAM Act of 2003.Â (And can any of you remember what CAN-SPAM stands for?Â I didn't think so. It is the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.Â There you have it.)
You can access the FTC press release about the changes here.Â That page has a link to the new rules.Â The changes do not appear to be that drastic.Â Here's a broad overview:
(1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender
(2) the definition of Ã¢ÂÂsenderÃ¢ÂÂ was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the ActÃ¢ÂÂs opt-out requirements
(3) a Ã¢ÂÂsenderÃ¢ÂÂ of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the ActÃ¢ÂÂs requirement that a commercial e-mail display a Ã¢ÂÂvalid physical postal addressÃ¢ÂÂ
(4) a definition of the term Ã¢ÂÂpersonÃ¢ÂÂ was added to clarify that CAN-SPAMÃ¢ÂÂs obligations are not limited to natural persons.
Here is a link to NCUA's Regulatory Alert on CAN-SPAM requirements.Â And here's a link to NAFCU's Regulatory Alert on the implementation of the CAN-SPAM requirements. (NAFCU Member Log In Needed.)Â And remember this about CAN-SPAM: messages categorized as Ã¢ÂÂtransactional or relationshipÃ¢ÂÂ are subject only to the ActÃ¢ÂÂs prohibition on false or misleading transmission information.