About the Podcast
How do you become a smarter marketer? In this discussion, we are going to explore what it means to effectively understand and apply timely and personalized data to build a marketing blueprint that will drive results and cultivate member engagement. We will share key marketing tools that will help guide you through ever-evolving technology and industry trends and keep your credit union focused on what you need to grow your member base.
- Learn foundational tools to ensure your marketing efforts are timely, relevant, and engaging
- Learn how to harness and ethically use your data.
- Understand the marketing significance of taking the time to know and learn about your members and how to go about that process.
Now listen to part two of this podcast series, "Create Detailed Member Personas for Your Credit Union."