Written by Kirstin Orr, VP of Marketing, NAFCU
Content marketing — it’s here. In fact, it’s been here for more than a decade. In order to grow, we must engage our audiences. We know our audiences love content, and we know free content is abundant. And there are many different types of content to choose from — videos, podcasts and interactive infographics are just a few. So, what types of content should we create to better engage our audiences? The simple answer is to test them all, because each audience is different.
To get started, check out some of the latest stats below on the most engaging types of content.
From the January-February issue of The NAFCU Journal magazine.