The National Association of Federally-Insured Credit Unions (NAFCU) seeks a Vice President of Marketing. This position, which reports to the Executive Vice President/Chief Operating Officer, is responsible for building the NAFCU brand and driving revenue through the marketing of our programs and conferences, as well as promoting and highlighting what we do for and offer to our members. The position manages seven staff members.
Who we are:
NAFCU is the leading trade association for America’s federally-insured credit unions. Our mission is to strengthen credit unions by providing our members and the credit union industry the absolute best in federal advocacy, education, and compliance assistance. Extreme member service and responsiveness is our hallmark. Our continued membership growth shows that we have what the industry is looking for.
Our team members are passionate about growth, innovation, and collaboration. We constantly are striving to improve and better ourselves so that we can better support our members. If you have a growth mindset and you enjoy challenging work, you probably are a great fit for our team!
Who you are:
You are a strategic thinker who’s also willing and able to get into the weeds to help implement initiatives and marketing strategies. You love to continuously learn and stay abreast of the latest trends and products. You are energized by a fast-moving environment, trying new things and driven to continuously improve. You are an organized project manager who hits deadlines; you strive to exceed expectations and go the extra mile to achieve results. You love technology, data, and uncovering trends that can be applied to catapult results. You are an exemplary leader and team player, as well as an expert communicator. You easily interpret complex language and boil it down to be easily digested and optimized for various web and digital channels.
What you'll do:
You will work with the Executive Team and throughout the Association to develop and integrate marketing plans to meet strategic goals for NAFCU’s education, events, membership, recruitment, services, and products. You will drive the marketing strategy, monitoring key performance indicators to maximize engagement and revenue. You will have responsibility for an annual budget and financial plan for the Division, ensuring proper allocation of resources as well as the supervision and mentoring of your staff to ensure that projects are timely completed, work is well distributed, and performance standards are clearly defined and communicated, as well as modeled. The management of Association-wide initiatives, including large scale marketing and communication initiatives and new technology, is yours to handle. You will be the brand ambassador and quality control agent for NAFCU, both in printed and online materials – brochures, advertisements, mailers, emails, web pages – as well as conference booths, signage, and displays. Together with IT and Research Divisions, you will drive NAFCU’s market research and analysis, including market segmentation, potential market identification, and the development of appropriate metrics to measure the effectiveness of campaigns. You will use research and data to drive decisions and marketing strategies for a variety of campaigns, content and customer journey maps and action plans, serving as the marketing expert and advisor on projects throughout the organization.
Position Requirements:
- Bachelor’s degree with emphasis in marketing, communications, business or other related field.
- 10+ years of experience in a marketing position with responsibility for membership recruitment/retention, event marketing, product sales, and marketing integration. Hands-on experience with branding, project management, product development, digital and traditional marketing, printing, and production.
- Experience as a division/department manager having responsibility for planning, personnel management, budget development, and bottom-line performance.
- Expertise in working with Google Analytics and other analytical tools to both recognize and interpret trends and recommend actions for the organization.
- Knowledge of digital marketing tools and best practices, website development and marketing automation.
- Expertise in budget management, production, and branding principles.
- Demonstrated ability to operate effectively in an environment of multiple and shifting priorities, high urgency, and tight deadlines. Ability to analyze, decide, and act quickly.
- Demonstrated ability to inspire others and build effective teams, as well as being a strategic thinker and an excellent communicator.
- Proficient using Google Analytics for reporting and trend analysis; working knowledge of Google Tag Manager a plus.
- Great positive attitude, work ethic, and the ability to show tremendous initiative.
In order to be considered for the position, all applicants must email a resume and cover letter including salary requirements to hr@nafcu.org. EOE