Partner News

Securian Financial has appointed four leaders to drive further growth of its Affinity Solutions business, a leading provider of financial protection products¹ to financial institutions and associations throughout the United States and Canada.

Bill Gould promoted to executive vice president

Bill Gould has been promoted to executive vice president of Affinity Solutions, reporting to Securian Financial chairman, president and CEO, Chris Hilger.

Bill joined Securian Financial in 1995, and his leadership responsibilities have grown steadily in his 27 years with the company. He most recently served as senior vice president of Securian Financial’s financial institution and group life businesses. Previously, he served as interim CEO of Canadian Premier Life Insurance Company - a leading provider and distributor of insurance products to Canadian banks, credit unions and retailers - following Securian Financial’s acquisition of the company in 2017.

Chris Greene promoted to vice president

Chris Greene has been promoted to vice president of Affinity Solutions, reporting to Gould.

Chris joined Securian Financial in 2006 when we acquired Insurance America and Cherokee National Life Insurance Company in Macon, Georgia. These two companies became Securian Casualty Company (SCC), a wholly owned insurance company subsidiary of Securian Financial. He has been president of SCC since its inception and was named CFO of Affinity Solutions in 2015. He is responsible for our specialty property and casualty product line and financial reporting and risk and capital management for Affinity Solutions. Chris is a Certified Public Accountant (CPA).

Mark Geldernick appointed vice president
Mark Geldernick has been named vice president of Affinity Solutions, reporting to Gould.

Mark joined Securian Financial in 2007 and has served as chief risk officer the past three years. He previously provided legal counsel to the company’s financial institution business. Mark’s broad knowledge, risk and legal expertise and acquisition experience are instrumental as Securian Financial continues its rapid growth in the North American financial institution and association markets.

Elizabeth Johnson promoted to second vice president

Elizabeth Johnson has been promoted to second vice president of Affinity Solutions, reporting to Gould.

Elizabeth joined Securian Financial in 2009 as a senior account manager in Affinity Solutions where she was responsible for our direct response marketing campaigns to large bank clients. Over the next eight years, she advanced to successive account management and marketing leadership roles before being promoted to director of client and business development in 2018. Elizabeth’s responsibilities include managing the plan design, enrollment, and retention strategies for our affinity group clients.

Many individuals and families rely on organizations with which they have an affinity – credit unions, banks, finance companies, and associations. For over 60 years, those organizations have looked to Securian Financial’s Affinity Solutions business for insurance and credit and debt protection programs to provide their customers and members with the financial protection solutions they need. 

“Securian Financial’s customer-centric approach consistently prioritizes developing and delivering the right mix of financial health and well-being solutions through financial institutions and affinity groups,” said Gould. “With the extensive knowledge and experience Chris, Mark, and Elizabeth bring across customer experience and financial management, we are well-positioned to drive continued innovation, growth and value to the markets we serve.” 

1.        Insurance products are issued by Minnesota Life Insurance Company or Securian Life Insurance Company, a New York authorized insurer. Minnesota Life is not an authorized New York insurer and does not do insurance business in New York. Both companies are headquartered in Saint Paul, MN. Property and casualty insurance products are issued by Securian Casualty Company, a New York authorized insurer. Product availability and features may vary by state. Each insurer is solely responsible for the financial obligations under the policies or contracts it issues.

DOFU 5-2022

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