The Chicken AND the Egg: Data Transformation & Digital Transformation for Credit Unions

October 30, 2018 | 2:00pm - 3:00pm ET

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Data transformation and digital transformation. Are they different? They often seem synonymous. But they are not. And focusing on one to the exclusion of the other can take a credit union down the wrong path and limit the ability to best serve its members.

In this session, we clear up the confusion. It’s not just an academic exercise -- defining how the two are different but interrelated can help establish the sequential steps necessary to accomplish each. The result is recommendations on key initiatives and next steps.

Real-world experiences from transforming credit unions and other financial institutions will reveal how to use data and digital transformation to “think outside-in”, optimize the member experience, and drive your business.

About the Presenter

Jason VeenkerJason Veenker, Solution Specialist, AdvantEdge Analytics
Jason Veenker brings over 14 years of experience in delivering on client technology needs to help solve business issues. A trusted technology and strategy advisor for organizations from Fortune 50 to 1000, Jason most recently focused on predictive customer experience analytics and thought leadership in the banking sector. At AdvantEdge Analytics, he works with credit unions to unlock the full potential of their data analytics. Jason holds an MBA from Azusa Pacific University and a certification in Customer Analytics from The Wharton School.

David RoseDavid Rose, Analytics Expert, McKinsey & Company
David Rose is an Analytics Expert with McKinsey & Company, based in the Atlanta office. He works with financial institutions to help them better understand and leverage their data assets through effective data governance, data visualization, and advanced analytics. David holds several patents for innovative analytic methods in banking and is a frequent speaker on key trends in the industry.