- [02:29] 66% of Gen Z are saying that they are worried about accumulating or not being able to pay off their student loan debt. More than 80% of respondents in that survey said they are going to attain at least a two-year degree.
- [03:21] 67% of student loan borrowers took out at least one additional product with the credit union who they finance their student loan through. It is a great opportunity to not only attract but to continue to retain and grow those relationships.
- [10:07] Franklin Mint wanted to offer the program to prospective members so they did print advertising, online advertising, outdoor advertising, and Pandora. The first 7 months of the year they averaged 300-400 visits to their student loan page. After the campaign, it went up to 1500-4000 visits.