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About the Webinar
With Generative AI being a key topic in the Credit Union industry, this webinar will focus on exploring the real challenges with AI and how Credit Unions can leverage it for key use cases to bring value to their members. Please join our moderator George Estrada, AWS’ Executive Strategic Advisor for Credit unions and our panelists, Susan Mitchell, Kevin Martin and Chad Ritchie to discuss Generative AI and how it fits within the Credit Union movement.
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Presented By
George Estrada
Principal Strategic Advisor for Credit Unions | AWS
George Estrada is a Principal Strategist supporting Credit Unions for AWS' Credit Union team. He has a history of driving strategic outcomes by applying emerging and existing technologies and adopting innovative solutions. Before joining AWS, he was a CIO/CTO in the commercial and nonprofit sectors, where he successfully led the digital transformation of multiple organizations.
With his experience in the commercial and nonprofit sectors, George advises organizations on innovation and accelerating their digital transformations. He works with senior leadership, stakeholders, and key decision-makers on identifying and defining business outcomes and strategies that drive impact — a trusted advisor to bridge the gap between the business and technical teams.
Susan Mitchell
Chief Executive Officer, Mitchell, Stankovic & Associates
Susan is a strategic advisor to Boards and CEOs, providing innovative consulting services, including strategic planning and board governance globally. She is a successful entrepreneur who began her career at a service bureau developing applications for the financial services industry (appraisal multiple regression modeling, branch data exchange, and retail delivery). Her first company, MyDAS, created the innovative multi-media online university (cuu.com / banku.com), online consumer education (English and Spanish), marketing, and mystery shopping to thousands of FIs worldwide. These programs attracted the attention of Liberty/Harland, and after a successful M&A in 2005, Mitchell, Stankovic & Associates launched its consulting practice. Key initiatives include UNDERGROUND Collisions, driving authentic engagement and collaboration through thought leadership and Chair of the Governance Committees for Worldwide Foundation, Co-Chair of Governance for CU DEI Collective Governing Body, and five CU Nominating Committees.
Kevin Martin
Executive Vice President, Strategic Integration & Member Experience, SchoolsFirst FCU
Kevin leads the Strategic Integration & Member Experience department at SchoolsFirst FCU. His responsibilities include identifying ways to continue and advance world-class personal service delivery, strategic planning and implementation functions, anticipating concerns and leading the change needed to ensure enduring financial strength. Kevin has become a Credit Union Development Educator, CUES CEO Institute graduate, and a Certified Diversity Professional. Kevin sits on the board of the CURQL Collective (the first credit union-led ecosystem) and was the founding president of the ACCUC West Coast Chapter. In 2022, he was selected as one of the “100 Most Influential African American Leaders in Business” and received the CUES Exceptional Leader Award.
Chad Ritchie
Chief Information Officer, Ventura County Credit Union
Chad serves as the CIO at Ventura County Credit Union. Previously, Chad was a digital strategist working in the D.C. corridor, helping firms like Johns Hopkins, Northeastern University, and the Society for Neuroscience. With his pivotal role in digital transformation—including API-first approaches, generative AI adoption, core modernization, and business process automation, Chad's influence disrupts traditional banking paradigms.