How Water and Power Community Credit Union is reaching its loan goals with AI

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For most credit unions, the global pandemic led to unprecedented deposit growth and a sharp decline in branch traffic due to changing member behavior. Water and Power Community Credit Union (WPCCU) in Los Angeles, California, was no exception. Ultimately, with Upstart, WPCCU quickly put excess deposits to work while expanding its reach to new members and territories.

  • Read the case study to learn how Upstart helped this credit union by:
  • Exceeding loan volume goals while mitigating risk
  • Expanding membership relationships and lending footprint
  • Helping with member acquisition

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About the Author

Barry Roach
Barry Roach

President and CEO, Water and Power Community Credit Union

With over 30 years of experience in the financial services industry, Barry Roach has proven leadership of large, diverse, multi-faceted teams of financial professionals that deliver above-market financial results. Previously, as President and CEO of SafeAmerica Credit Union ($439M), Mr. Roach helped the organization achieve a significant net income turnaround and improvement in financial strength while maintaining a commitment to service excellence. Barry launched his career in Canada where he obtained his Master of Business Administration in Financial Services.