Life Insurance Delivers Peace of Mind in Challenging Times

About the Podcast

Applications for life insurance increased significantly in 2020. Join our discussion about member perceptions around life insurance, effective ways to educate them, and things your credit union can do to make it easier for members to get the peace of mind they need.

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Key Takeaways:

  • [04:17] At TruStage, their new annualized premiums were up over 51% in 2020 versus 2019. 
  • [05:14] Show members insurance is more cost-effective than they think. You want to put the member in control of the budgeting process.
  • [10:14] On average consumers will hold on to that direct mail for seventeen days. Consumers are 20% more motivated to respond to a direct mail offer.

Presented By

Kevin Cummer
Kevin Cummer

Senior Product Manager, TruStage

Kevin Cummer is a Senior Product Manager for Individual Life and Health Products with CUNA Mutual Group. He leads product development efforts and assists in the management of TruStage Life and Accidental Death & Dismemberment products. Kevin has served in various Senior Manager and Director roles in the Finance organization, as well as leading the company’s Financial Planning and Analysis team. In early 2020, he was named the Area Product Owner for the Product Execution Area, leading delivery of new products and capabilities for the TruStage product portfolio.

Raina Richardson
Raina Richardson

TruStage Specialist

Raina joined CUNA Mutual Group in January 2017 in the claims department, assisting members and credit unions in credit life and disability claims. In 2018, she joined CUNA Brokerage Services as an active member in agile transformation projects, and recently served the Investment Solutions Sales team in a business management capacity. She holds her Life & Health and Property and Casualty Licenses, as well as Series 7 & 66 FINRA registrations.