Understanding Diversity – A Multicultural & Multigenerational Perspective: The Importance of a Multicultural Business Strategy for Credit Unions


About the Webinar

Having a multicultural business strategy (MCBS) is paramount for credit union leaders today. It’s not just part of a sound business plan; it’s the right thing to do to best serve your members. Understanding your diverse membership and communities is essential and can be achieved through a multicultural and multigenerational perspective.

This webinar will share insights from CUNA Mutual Group’s 2022 What Matters NowTM research report, so you can gain understanding of the diverse consumers you serve, while learning actionable tips to start or enhance your MCBS.

The research report was developed with credit unions in mind and surveyed 10,000 multicultural and multigenerational participants across the country. Join us as we break down the data and insights we discovered, to help you better serve your members and communities.

Watch the Webinar

Presented By

Opal Tomashevska
Opal Tomashevska

Director, Multicultural Business Strategy | CUNA Mutual Group

Opal is the Director of Multicultural Business Strategy at CUNA Mutual Group.  Opal is responsible for leading the development, direction, and execution of the company’s Multicultural Business Strategy (MCBS).  The MCBS team exists to help CUNA Mutual Group and credit union partners understand multicultural consumers, identify business opportunities, develop action plans, and execute those plans to better serve more customers and generate substantial business growth.

Edgar Hernandez
Edgar Hernandez

Senior Manager, Multicultural Business Strategy | CUNA Mutual Group

Edgar is a Senior Manager with the Multicultural Business Strategy (MCBS) group at CUNA Mutual Group. His passion is helping people and organizations achieve their financial goals using innovation, behavioral science and data analytics.

Prior to this role, Edgar worked for Delve, a top-tier innovation firm that uses design-thinking and engineering to help Fortune 500 firms and start-ups launch new products.  He also spent a decade at American Family Insurance helping their Market Research, Customer Experience, and Innovation teams.