Winning the Battle for Deposits

About the Podcast

The Battle for Deposits is underway, and savvy credit unions are poised to grow and better meet the needs of their members. 

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Key Takeaways:

  • [01:28] An overview of the current macro environment.
  • [02:55] Traditional tactics used by credit unions in the battle for deposits and why these are no longer enough.
  • [07:39] Rife competition in the credit union space and how to stand out from the crowd. 
  • [10:23] The benefits credit unions can experience by reducing the cognitive load of their members
  • [18:17] Advantages and disadvantages of PFM tools in the battle for deposits. 
  • [20:14] What credit unions should demand of their vendors.

Presented By

Jody Bhagat
Jody Bhagat

Jody Bhagat, President of Americas at Personetics

Jody brings deep operating experience in financial services – managing direct channels, launching digital ventures, and leading digital transformation programs. He was previously a Partner at McKinsey & Company, where he helped financial institutions define and execute digital transformation programs to drive customer growth and operating efficiency. Jody also served in senior digital operating roles at U.S. Bank, Wells Fargo, and Providian. In these positions, he led digital sales and service functions and direct-to-consumer businesses to deliver organic growth and enhanced customer experience. Jody has an MBA from Northwestern University and a BS in Computer Engineering from The University of Michigan.