With four decades of expertise, Franklin Madison has been an industry leader in the marketing and distribution of innovative insurance solutions. This Blueprint for Smarter Marketing combines that knowledge with the tools and best practices to help credit unions construct a winning plan.
What is Smarter Marketing?
The key to defining a smarter marketing strategy is data. Credit unions already have a considerable amount of data on each of their members. That information can be crucial in understanding members, their needs, and what motivates them. Utilizing that data to drive a smarter approach to marketing is the key to helping your members feel connected and engaged by building a personalized strategy that connects them with relevant products and solutions.
The resources below explore what it means to effectively understand and apply timely and personalized data to build a marketing blueprint that will drive results and cultivate member engagement.
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In this eBook, we are going to explore what it means to effectively understand and apply timely and personalized data to build a marketing blueprint that will drive results and cultivate member engagement. We will share key marketing tools that will help guide you through ever-evolving technology and industry trends and keep your bank focused on what you need to grow your member base.You will learn:
- Foundational tools to ensure your marketing efforts are timely, relevant, and engaging.
- How to harness and ethically use your data.
- How to understand the marketing significance of taking the time to know and learn about your member and how to go about that process.
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How do you become a smarter marketer? In this discussion, we are going to explore what it means to effectively understand and apply timely and personalized data to build a marketing blueprint that will drive results and cultivate member engagement. We will share key marketing tools that will help guide you through ever-evolving technology and industry trends and keep your credit union focused on what you need to grow your member base.
- Learn foundational tools to ensure your marketing efforts are timely, relevant, and engaging.
- Learn how to harness and ethically use your data.
- Understand the marketing significance of taking the time to know and learn about your members and how to go about that process.
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How do you become a smarter marketer? In this series, we explore what it means to effectively understand and apply timely and personalized data to build a marketing blueprint that will drive results and cultivate member engagement.
Part two of the podcast series is all about marketing personas. You may have heard them referred to as a “member persona,” “buyer persona,” or “content persona”—and that’s because they are meant to be personalized to YOU and your marketing strategy. In our case, we’re talking about credit union member personas. These are semi-fictional representations of your ideal member-based on market research and the real data that you already have.
- Learn foundational tools to ensure your marketing efforts are timely, relevant, and engaging.
- Learn how to harness and ethically use your data.
- Understand the marketing significance of taking the time to know and learn about your members and how to go about that process.
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Credit unions are sitting on a mountain of member data. That information can be a goldmine for understanding members, their needs, and what motivates them. Utilizing that data to drive a smarter approach to marketing is the key to building a personalized strategy to engage your members with relevant products and solutions.