| San Antonio, Texas

Strategic Growth Conference

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Sunday, March 1

  • 5:00 p.m. - 6:00 p.m.
    Early Registration

Monday, March 2

Harnessing Analytics for Growth — Sessions begin at 8:45 a.m. and conclude at 3:00 p.m.
  • 7:45 a.m. - 8:45 a.m.

    Start your day with hot breakfast, and the opportunity to build stronger connections with your peers from credit unions across the country.

  • Enjoy a special greeting from NAFCU President and CEO Dan Berger as he discusses the growth of the industry, and how NAFCU is assisting our members through the support of lawmakers and regulators.

  • Get engaged in a positive way with the transformational technologies affecting credit unions today. You'll take a deep-dive into the emergence of today’s consumer-driven “Know Me” economy and the trends surrounding artificial intelligence (AI), the Internet of Things (IoT), blockchain, and crypto technologies. Learn More

  • Analytics drive member engagement. So, it's essential you use data to develop a competitive advantage in a crowded market. You'll gain insights on how analytically mature companies use data sources to engage members and drive growth, so you can leverage member behaviors and better target segments that translate to bigger market share. You'll also hear best practices for gleaning analytical insights on members, vendors, and others in your financial services channel.

  • Member expectations of what they expect from their CUs are changing.  Learn best practices, ideas, and concepts of how to improve the member journey at your credit union.

  • Energize for the second half of the day and build stronger connections with your peers from credit unions across the country.

  • Is your member experience second-to-none? And you translating that to members’ digital interactions with you too? The experience should be seamless. Gain vital advice on how to elevate both your offline and digital environments so members come away impressed and valued, whether its regarding onboarding, lending, and more.

  • Credit unions across the country will discuss common challenges and opportunities for creating new products and attracting new members. You'll have an opportunity to discuss ideas and share best practices. Use this setting to gather solutions to take back to the office for immediate implementation.

  • Hear from specialized solution providers and meet up with those who provide the best fit for your needs, all in an unstuffy environment. Drinks will be provided!

  • 4:30 p.m. - 6:00 p.m.

    The reception we’re working on will showcase delicious cuisine, fun vibes, and a unique environment—all while you build stronger connections with your fellow attendees from credit unions across the country!

Tuesday, March 3

Marketing in a Digital World - Sessions begin at 8:45 a.m. and conclude at 2:45 p.m.
  • 7:45 a.m. - 8:45 a.m.

    Start your day with hot breakfast, and the opportunity to build stronger connections with your peers from credit unions across the country.

  • The growth of fintech continues to have a massive impact. Digital technologies are essential for growth, but only 25% of financial services companies consider themselves “Digitally Mature.” But technology for technology's sake will fail without meeting your members where they are, with the experiences they've come to expect when engaging with brands they trust. Join us for an exploration of the major digital trends impacting our industry and learn strategies for implementing these complex topics so you can engage with your members in more meaningful ways.

  • Attend this session to come away with new ideas to help improve your social media strategy. CUs from across the country will discuss what they are doing and what to avoid.

  • Should your credit union purchase a bank? It may be a way to expand into new business lines like commercial lending. Many small banks have strong community ties and know their members better than the larger chains. These strong relationships can be advantageous to the acquiring credit union. Learn how navigating cultures, managing regulations, retaining employees and members can make this a viable option for growth.

  • You can't be all things to all generational segments; each has different needs. However, you can capitalize on common traits. Hear how you can determine the right mix of must-haves so you can strengthen your brand by speaking the language of your members.

  • Energize for the second half of the day and build stronger connections with your peers from credit unions across the country.

  • The currency of business today is member and market intelligence.  Enriching data creates sustained advantages and provides a gateway to balance sheet and earnings expansion. Learn how data-driven knowledge will allow your Credit Union to improve member retention, acquire a personalized view of members and prospects with purchase intent, and connect physical and digital addresses to target with precision. This collaborative presentation will share the blueprint and results.

  • Auto loan performance in the last few years has been strong, but it’s clear our industry needs new ways to draw members. Student loans and other non-traditional loans like RVs, UTVs, and boats could potentially provide ways to differentiate yourself from those who only offer classic products. Hear from a credit union on how they look at lending with a different scope for long-term growth.

Wednesday, March 4

Rebranding Your Credit Union/Creating a Culture for Growth - Sessions begin at 8:45 a.m. and conclude at 11:15 a.m.
  • 7:45 a.m. - 8:45 a.m.

    Start your day with hot breakfast, and the opportunity to build stronger connections with your peers from credit unions across the country.

  • Hot Topic TBD
  • Hot Topic TBD
  • While Fintech does offer challenges, it also delivers the opportunity to expand your member offerings. Hear the challenges and opportunities around Fintech, including how you can chart a collaborative path forward that facilitates regulatory condition, proper risk monitoring and most importantly, innovation for growth.