Little Things Matter
Written by Anthony Demangone, Powered by NAFCU
I'm a huge fan of auto-paying my bills.
First, I want to protect my credit report.
Second, I'm lazy. If I can automate a task, that's a win.
Here's a great story about one of my utilities.
I signed up to pay them automatically each month from my checking account. But there was a rub.
Each month, they would send me an email saying a payment was due. But I never could remember if I was on autopayment, so I'd have to dig into the account to confirm. That almost defeated the purpose.
I let them know about the issue, and they worked on it.
About a year later, they noted inside the email whether I was on autopay or not. That's an improvement.
But last month? They took it a step further.
In the subject line, it said something akin to "Your electricity bill of $123.45 is scheduled to be paid via auto-draft on 12/15/2018."
I know what my electricity bill should be, give or take. Now, I don't even have to open the email. I scan, delete and move on with my life.
It may seem like a little thing, but it mattered to me. I love companies that look for ways to make my life easier.
Sometimes, we think of improvements in terms of revolutionary leaps. Never overlook the power of tweaking little things for the better.
About the Author
Anthony Demangone, NCCO is Executive Vice President and Chief Operating Officer at NAFCU, where he oversees day-to-day operations and manages the association's education, marketing, membership, human resources, building facilities, finance and information technology functions.