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August 20, 2015

Payments groups launch 'CHIP IN' EMV education initiative

The Payments Security Task Force – of which NAFCU is a member – and the EMV Migration Forum have launched "CHIP IN," an EMV education initiative.

"After only one successful transaction, consumers understand how to use their new chip cards. We want to make their first impression with chip technology a positive one and make paying with chip the 'new normal' this year," said Randy Vanderhoof, director of the EMV Migration Forum.

"To meet this goal, the EMV Migration Forum and the Payments Security Task Force are asking the industry to expand education efforts by participating in the new CHIP IN Education Initiative," he said.

The EMV Migration Forum has created a new website, GoChipCard.com, that provides consumers with basic information about chip cards and the security they deliver, instructions for successful chip card transactions, and reference materials for consumers, issuers and merchants.

Credit unions can join the CHIP IN education initiative by visiting www.emv-connection.com/chip-in.

Participants will receive a weekly email, including:

  • pre-drafted social media posts and hashtags;
  • free educational downloads including useful visual aids, training guides, FAQs and infographics;
  • ways to use resources to maximize educational value;
  • media interview tips;
  • methods to encourage visits to GoChipCard.com.

The first weekly email will be sent next week; industry participants are encouraged to join now.

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