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Credit union attendees yesterday received an update on NAFCU and the current regulatory environment, as well as learned how lateral thinking can help create revenue-boosting breakthroughs during NAFCU's Strategic Growth Conference in San Diego, Calif.

Tuesday's program kicked off with remarks from NAFCU President and CEO Dan Berger who provided an update on the association's activities. Berger was followed by keynote speaker Shane Snow, an award-winning journalist, entrepreneur and bestselling author of "Smartcuts: How Hackers, Innovators, and Icons Accelerate Success."

Snow discussed how credit unions can use lateral thinking to create revenue-boosting breakthroughs. He also explained the challenge to credit union attendees of successfully engaging the millennial market.

NAFCU President and CEO Dan Berger opened NAFCU's Strategic Growth Conference on Tuesday with a NAFCU update. (David Braun photo)	Keynote speaker Shane Snow discussed how credit unions can use lateral thinking to boost revenues during his talk Tuesday. (David Braun photo)

Also on Tuesday, NAFCU Executive Vice President and COO Anthony Demangone presented an update on NAFCU, covering the association's "four-prong attack": extreme member service, owning the voice of the member, member engagement and culture. NAFCU Executive Vice President of Government Affairs and General Counsel Carrie Hunt discussed the current regulatory environment for credit unions and how they can identify regulatory risks, measure those risks and plan for the future.

President of Agency Solutions Group Tom Neseralla and President and CEO of Insuritas Jeffrey Chesky spoke Tuesday on banking in the age of the consumer and how to use e-commerce, digital marketing and website optimization to change credit union members' online experience and drive revenue. Also on Tuesday, various credit union leaders shared their growth strategies and best practices.

During today's program, credit union attendees will learn how to engage millennials from Bryan Clagett of NAFCU Services Preferred Partner Geezeo. Various credit union leaders will also discuss the challenges of trying to rejuvenate a credit union.

NAFCU's Strategic Growth Conference runs through Thursday in San Diego. Follow the conference on Twitter with #CreditUnionGrowth.