Strategic Resource Management (SRM) is the NAFCU Services Preferred Partner for vendor cost benchmarking and contract negotiation services.
About the Webinar
Learn about the open questions, potential revenue impacts, and foreseeable problems that enforcement of the Durbin 2.0 regulation would cause. We'll discuss the swift response from issuers, leading to the Fed’s recent action to extend the comment period, as well as the short- and long-term actions credit unions must take to protect themselves and their members from the consequences of this potential change.
Watch the Webinar On-Demand
Presented By
Keith Ash
Senior Vice President | Strategic Resource Management
Keith Ash has 25 years of payments expertise across issuer, network, and processor roles. Ash began his career with Household Bank, supporting the launch and growth effort of the GM Co-brand through Household Credit Services. He later joined First Data/Concord EFS where he was the SVP of Operations and Implementations for their Northeast Platform. Keith then worked for MasterCard for 14 years, where he gained extensive experience in roles ranging from Account Management to Sales, supporting regulated and unregulated issuers. His prior role at MasterCard was leading the New Business team for Community Financial Institutions. Keith joined SRM to expand the company’s payments acumen and will focus on serving regulated issuers.