Strategic Resource Management (SRM) is the NAFCU Services Preferred Partner for vendor cost benchmarking and contract negotiation services.
About the Podcast
Part two of this podcast series focuses on how artificial intelligence impacts credit union CEOs. We’ll drill down into the competitive advantage of AI, the costs associated, the value associated, and whether or not CEOs really need to make AI a priority for their institutions.
Catch up with Part 1 of the podcast series, "Exploring Artificial Intelligence" to get familiar with AI for your credit union.
Presented By
Larry Pruss, Senior Vice President, Strategic Resource Management
A renowned expert in the payment industry, Pruss’ central role at SRM is as a card optimization and revenue enhancement strategist for financial institutions in the USA and Canada. Mr. Pruss’ background includes work with the National Bank of Canada, where he served as Head of Cards, Payments, and Transactional Solutions. He previously served as Senior Managing Director of Credit Cards and Loan Revenue for Profit Insight, and as Senior Vice President of Portfolio Analytics for Bank of America.
Pruss offers significant expertise in analytics, consulting, leading payments, loyalty marketing, and portfolio acquisition. With a proven track record of developing new products, increasing revenues, and improving operating efficiency, Pruss has helped numerous companies increase profitability by driving growth and negotiating deals.