Listen On:
Key Takeaways:
- [03:56] End to end digital lending, personal video, text messaging are more relevant than it was a year ago.
- [04:27] More sophisticated digital marketing techniques have very quickly become more important when we are not getting frequent in-branch opportunities to interact and present offers to members.
- [11:36] If you’re not texting you need to get to it. 93% of all texts are read within nine minutes.
- [14:55] Do a simple audit of your own digital experience. Put yourself in the shoes of a current or potential member.