Using Insurance to Engage Members

About the Podcast

Consumers increasingly want insurance from their bank or credit union, especially when their choices are personalized. While insurance products can serve many consumers, it’s important to offer the right products using expert deployment and engagement tactics.

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Key Takeaways:

  • [0:31] Today’s guest is Stephen King, Vice President of Sales and Strategic Partnerships at Franklin Madison.
  • [1:03] Credit unions offer trust, accessibility, and simplicity, making them ideal for insurance services.
  • [2:49] Life insurance and individual health plans top the list amid increasing demand and awareness.
  • [4:11] Cyber insurance, healthcare supplements, and pet insurance are key interests among consumers.
  • [7:12] Data-driven, personalized marketing educates consumers, aligning products with generational preferences and needs effectively.
  • [11:15] Hear about some of the common misconceptions that people have about insurance.

Presented By

Stephen King
Stephen King

Vice President, Sales and Strategic Partnerships | Franklin Madison

Stephen started with Franklin Madison as a Senior Operations Manager in 2012 and has since been promoted multiple times into his current role as Vice President, Sales and Strategic Partnerships. Stephen leads the sales organization and excels in creating collaboration across multiple teams. Stephen earned his Bachelor of Arts from the University of Alabama. He lives with his family in the Atlanta area, and they enjoy playing games, traveling, and backpacking. He and his family are involved in their local church and helping serve those who need support in tough times.