Franklin Madison

Accidental Death and Dismemberment (AD&D) Insurance

Platinum Partner

With Franklin Madison, credit unions get a partner with a proven track record of driving insurance program adoption. Our analytics and data science teams are second to none. Our diverse portfolio of insurance programs, from traditional and digital life insurance to new offerings like pet insurance, deliver financial well-being to consumers. And each of our partners gets to benefit from our nearly 50 years of experience.

Learn how your credit union can provide a critical missing piece in members’ approach to financial well-being: Protection. You’ll learn how to deliver low-maintenance, high-impact insurance products to not only generate non-interest income, but to increase loyalty —all while marketing smarter, not harder.

Note to current policy holders: If you are an individual who is enrolled in coverage and would like to make changes or update your information, please call our Customer Contact Center at 1-800-252-2148 or visit our service portal at Please have your policy ID number (found on your billing statement) available if possible.

Products and Services

  • Our dynamic and individualized direct marketing campaigns drive above-average response rates. We consistently refresh creative messaging with sophisticated testing and analysis to drive incremental response improvements. Our digital and direct mail events are based on data focused customer profiles and desired outcomes while also meeting the needs of the financial institutions we serve.

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    • AD&D insurance program with complimentary coverage option for credit union members.
    • Additional marketing opportunities with our Hospital Accident Plan, Recuperative Care, Graded Whole Life programs and Pet Insurance..
    • All-inclusive campaigns from marketing strategy through member servicing and claims facilitation.
    • Compliant and easily administered programs.
  • An industry pioneer with nearly 50 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through its brand partners. Franklin Madison helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit or follow us @frnklnmadison and LinkedIn.