Franklin Madison

Accidental Death and Dismemberment (AD&D) Insurance

Platinum Partner

Credit unions get a partner with a proven track record of driving insurance program adoption with Franklin Madison. Our analytics and data science teams are second to none. Our diverse portfolio of insurance programs, from traditional and digital life insurance to new offerings like pet insurance, deliver financial well-being to members. And each of our partners gets to benefit from 50 years of industry experience.

Learn how your credit union can provide a critical missing piece in members’ approach to financial well-being: Protection. You’ll learn how to deliver low-maintenance, high-impact insurance products to not only generate non-interest income, but also to increase loyalty —all while marketing smarter, not harder.

Note to current policy holders: If you are an individual who is enrolled in coverage and would like to make changes or update your information, call our Customer Contact Center at 1-800-252-2148. Please have your policy ID number (found on your billing statement) available if possible.

Products and Services

  • 1. Start with a robust suite of relevant insurance products from trusted carriers.

    2. Harness the power of data to ensure the right marketing message and      products are delivered through the right channel at the precise time when consumers are most likely to respond. 

    3. Develop simple, straightforward creatives that educate consumers about how those products offer them financial well-being.

    4. Present our client’s brands to elevate those products and build on their existing brand loyalty.

    5. Capture the response data to inform and refresh future creative messaging.


    • AD&D insurance program with complimentary coverage option for credit union members.
    • Additional marketing opportunities with our Hospital Accident Plan, Recuperative Care, life insurance programs, and Pet Insurance.
    • All-inclusive campaigns from marketing strategy through member servicing and claims facilitation.
    • Compliant and easily administered programs.
  • An industry pioneer with 50 years of experience, Franklin Madison builds financial security for individuals and families by delivering industry-leading insurance products and marketing services through its brand partners. Franklin Madison helps generate increased loyalty and incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tennessee, Franklin Madison has approximately 200 employees. For more information, visit or follow us @frnklnmadison and LinkedIn.