Franklin Madison

Accidental Death and Dismemberment (AD&D) Insurance

Platinum Partner

Affinion Insurance Solutions is now Franklin Madison.
It’s a new day, a new company, the same commitment.

We deliver optimal marketing and industry-leading response rates with strong insurance carrier partnerships and a robust product suite. Our approach enhances loyalty with credit unions and provides valuable Insurance coverage for their members. We call this “Smarter Marketing.”

Build your brand with multi-channel marketing that:

  • Enhances Consumer Engagement
  • Strengthens Ongoing Value
  • Improves Brand Loyalty
  • Lifts Revenue

Note to current policy holders: If you are an individual who is enrolled in coverage and would like to make changes or update your information, please call our Customer Contact Center at 1-800-252-2148 or email us at Please have your policy ID number (found on your billing statement) available when you call.

Products and Services

  • Our dynamic and individualized direct marketing campaigns drive above-average response rates. We consistently refresh creative messaging with sophisticated testing and analysis to drive incremental response improvements. Our digital and direct mail events are based on data focused customer profiles and desired outcomes while also meeting the needs of the financial institutions we serve.

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    • AD&D insurance program with complimentary coverage option for credit union members.
    • Additional insurance marketing opportunities with our Hospital Accident Plan, Recuperative Care, and Graded Whole Life programs.
    • All-inclusive campaigns from marketing strategy through member servicing and claims facilitation.
    • Compliant and easily administered programs.
  • An industry pioneer with over 45 years of experience, Franklin Madison enhances the value of its partners' member relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Franklin Madison provides insurance programs that help generate increased member loyalty and significant incremental revenue for more than 3,500 financial institutions. Based in Franklin, Tenn., the Company has approximately 200 employees. For more information, visit