NAFCU Services Announces Partnership to Provide Credit Unions with Personetics’ Data-driven Personalized Member Engagement Platform
Arlington, VA. - March 31, 2022 – NAFCU Services announced today that Personetics has become the newest Preferred Partner to join their program serving credit unions. The partnership was approved following a rigorous, independent review and voting process by two boards of credit union CEOs. By partnering with Personetics, NAFCU is helping credit unions gain access to the latest digital-first solutions to understand, anticipate, and respond to their members’ needs. Personetics provides solutions using AI that include helping consumers achieve their financial goals; such as paying down debt or growing their savings. By using data-driven insights and personalized advice, Personetics’ platform reinforces credit unions’ brand promise to look out for the financial well-being of their members.
Personetics’ solutions help credit unions leverage their natural competitive advantage of being member-first while embracing digital transformation to help them grow their membership and enhance their personalized services”, said Randy Salser, president of NAFCU Services. “We’re excited to welcome the Personetics team as our Preferred Partner for data-driven personalization and PFM, and to keep strengthening our industry together.”
“Credit unions and Personetics share a common mission to improve people’s financial wellness,” said Jody Bhagat, Personetics President of Americas. “We believe that credit unions shouldn’t be at a disadvantage when employing digital offerings and advanced analytics. We help credit unions create the same level of intelligent interactions and personalized insights as major banks, so credit unions can do more of what they do best by providing their members with personalized solutions tailored to their individual needs to help meet their financial goals. We help credit unions compete more effectively and grow their revenues and membership base. By delivering relevant advice, personalized insights and targeted recommendations based on each member’s transactional data, credit unions can deepen member relationships and deliver higher levels of satisfaction.”
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About NAFCU Services
As part of the National Association of Federally-Insured Credit Unions, NAFCU Services provides funding, educational content, and a portfolio of trusted and vetted Preferred Partners.
For 40+ years, we’ve served credit unions across the country. Our team of partners delivers groundbreaking ideas and next-gen solutions, enabling credit unions to compete, change the status quo, and grow their institutions. For more information, visit our website and follow us on Twitter.
About PersoneticsPersonetics is the global leader in financial data-driven personalization, member engagement, and advanced money management capabilities for financial institutions. We are creating the future of “Self-Driving Finance,” where credit unions act on their members’ behalf to improve their financial wellness. Our data analytics solutions harness members’ financial transaction data to provide day-to-day actionable insights, personalized recommendations, product-based financial advice, and automated financial wellness programs. Personetics serves over 80 financial institutions spanning 30 global markets, reaching 120 million customers. Learn more at personetics.com.
Add to Calendar 2023-09-22 14:00:00 2023-09-22 14:00:00 Understanding Credit Card Portfolio Sales & Agent Programs Both credit union and bank credit card issuers are under intense pressure from various sources, including competitor innovation, significant internal resource commitments, increasing operating expenses, uncertain regulatory and economic environments and a variety of capital and liquidity constraints. This has led to about 80% of all banks offering credit cards under an ‘agent issuing’ model, where a third-party issues credit cards under the financial institution’s name. While hundreds of credit unions do the same, and interest in this option has increased in the last two years, the majority of credit unions still own and manage this product themselves. Deciding whether this option can meet strategic, financial and member needs can be difficult to untangle. In this webinar, Understanding Credit Card Portfolio Sales & Agent Programs, you’ll delve into the structure of such programs, the financial and risk-profile impacts of such a decision, the contractual commitments required of both parties and discover evaluation tips and processes for any credit union that would like to evaluate this path. Key Takeaways Discover the structure of the agent issuing concept and obligations of both parties Understand the financial impact of entering such a program to the balance sheet, income statement, and critical performance ratios Ascertain the impacts to members, including both positive and negative possibilities Review the accompanying contractual structures and key considerations Develop an evaluation process that best protects the credit union’s financial and other outcomes Register Now $295 Members | $395 Nonmembers(Additional $50 for USB)One registration gives your entire team access to the live webinar and on-demand recording until September 22, 2024.Go to the Online Training Center to access the webinar after purchase » Who Should Attend COOs CFOs NCCOs and compliance titles NCRMs and risk titles General counsel staff Education Credits NCCOs will receive 1.0 CEUs for participating in this webinar NCRMs will recieve 1.0 CEUs for participating in this webinar CPA credit information is below; recommended 1.0 CPE credits. CPA Certification Credit Information Reviewer: Josie Collins, Senior Associate Director of Education, NAFCU Learning Objectives: See key takeaways Program Level: Basic Prerequisites Needed: None Advance Preparation Needed: None Delivery Method: Group Internet-Based Recommended CPE Credits: 1.0 credits Recommended Field of Study: Regulatory Ethics – Technical About Our Webinars Our webinars are streamed live from NAFCU headquarters near Washington, DC. Your audio/video feed of the presenters includes presentation slides and downloadable handouts. You can easily submit your questions to the presenters at any time during the live broadcast, with no dialing over the phone! The audio and video stream directly through your computer. Web NAFCU email@example.com America/New_York public
Credits: NCCO, NCRM, CPE
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