About the Webinar
Franklin Madison examined survey responses from more than 500 consumers to understand their purchasing behaviors and attitudes towards insurance. This webinar will highlight how various demographics view insurance and what motivates them in the purchasing process.
You will learn which demographic groups are most interested in their credit union to purchase insurance. You will also learn how your members view insurance as part of an overall financial wellness plan. Finally, you will discover an untapped opportunity to provide valuable offerings to your members to help with financial security.