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[Keynote] Walk a Mile in Your Member’s Shoes – A Consumer Psychologist Looks at Credit Unions

Michael Solomon

Michael Solomon Professor of Marketing and Industry Consultant

How is COVID-19 shaping the industry and what can you expect going forward? Is there a new direction or can you expect to return to normal? In this session, you'll review the new trends emerging as a result of the pandemic. You'll explore how consumer habits are evolving and how that may affect branching, staffing, and the digital space.

About Michael Solomon 

Michael “wrote the book” on understanding consumers. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world.

Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Under Armour), financial services and e-commerce (eBay), CPG (Procter & Gamble), retailing (H&M), sports (Philadelphia Eagles), manufacturing (PP&G) and transportation (BMW) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”