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NAFCU's inside look at its seven complimentary, member-only networks continues today with a Q&A featuring Members 1st of New Jersey Federal Credit Union Marketing and Business Development Specialist Marya Cabatingan. As credit unions face unprecedented challenges, Cabatingan touts the responsiveness and innovativeness of Marketing & Growth Network members to help solve problems. See what else she had to say about the network.

Q: Why did you become a member of the NAFCU Marketing & Growth Network?

A: I became a member of the NAFCU Marketing  & Growth Network because I wanted to see what NAFCU had to offer and what kind of things I could delve into as a new marketing specialist at my credit union.

Q: What would you say is the biggest benefit of participating in the network?

A: The biggest benefit of participating in the network is the access to help! The discussions are great to read through, because for me, there are concepts I had not even thought of. Then, when I do need help or advice, I can easily post what I need help with and someone readily replies.

Q: What advice would you give to those who have recently joined the network?

A: If you just joined, definitely read through the old discussions. Have an open mind. Subscribe to the discussions. You don’t want to miss topics.

Q: What do you think will be the biggest challenge facing credit union marketing professionals in the next year? How can the network help the industry address it?

A: I think the biggest challenge will be the pandemic. I know calendars are not set in stone, but the pandemic certainly makes it harder to follow any calendar. Who knows if our in-person events will resume, but the network is so helpful to get additional insight. Like with the annual meeting! I received so much feedback about how other credit unions conducted theirs virtually and it was a huge help.

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In addition to the Marketing & Growth Network, NAFCU has six other credit union profession-specific networks:

• CFO Network (read the network's spotlight with Gulf Winds Credit Union's Dale Johnson);
• Compliance, Risk & BSA Network (read the network's spotlight with Oklahoma's Credit Union's Laura Beth Dawson);
• Lending Network (read the network's spotlight with Mid-Hudson Valley Federal Credit Union's Steve Carle;
• Human Resources Network;
• Cybersecurity & IT Network; and
• CEO Network.

Across these seven online communities, more than 12,000 credit union professionals engage in discussion threads, share best practices, and have access to leading industry resources and insights. NAFCU's government affairs team also provides updates on closed-door meetings with regulators, administration officials, and other decision makers, as well as regulatory and legislative developments.

Visit the networks to check out new features such as anonymous posting and most active users.

The NAFCU Networks are free, member-only resources. Register now to join a NAFCU Network, or email NAFCU Senior Member Experience Strategist Allyson Gale. Representatives from NAFCU-member credit unions may use their NAFCU website login to access the network.

Next week's NAFCU Today spotlight will feature the Human Resources Network.